STAFF DIRECTORY

The Virginia Athletics Foundation (VAF) staff is eager to assist our members and are grateful for their loyalty and generosity in support of Virginia Athletics and its 27 sports programs. The responsibilities of each member of our team vary greatly as we work to accomplish our mission of providing University of Virginia student-athletes the opportunity to achieve academic and athletic excellence.

Dirk Katstra
Executive Director

Dirk Katstra was named the executive director of the Virginia Athletics Foundation in 1996 after serving for four years as director of annual giving for the Foundation. Additionally, as senior associate athletics director for the athletics department his primary area of responsibility is the supervision of the men’s and women’s tennis programs and men’s and women’s swimming and diving programs.

Katstra, from Stilwell, Kan., is a 1991 graduate of the University of Virginia with a degree in sports management. A member of the Cavalier basketball team from 1987 to 1991, Katstra played on three NCAA Tournament teams at Virginia and was a senior captain on the 1990-91 squad. The Cavaliers advanced to the finals of the 1989 NCAA Southeast Regional Tournament against Michigan during Katstra’s sophomore season.
Before joining the Virginia Athletics Foundation staff in 1992, Katstra served an internship with the athletics department’s promotions and marketing office, and had administrative responsibilities with the men’s basketball program.

Katstra is married to the former Michelle Massie of Charlottesville. The couple has two sons, Austin and Ryan and a daughter, Ryleigh. Katstra’s father, the late Richard Katstra, lettered as a member of the UVA basketball team in 1963 and 1964.

Email:  dpk4f@virginia.edu

Jessica French Armistead
Director of Suites, Events, and Stewardship

Jessica earned a bachelor’s degree in English from the University of Virginia in 2003. As an undergraduate student, she worked in the football office and following graduation, joined the VAF staff as a special events intern. In 2004, she assumed the role of special events assistant and a year later became the special events coordinator. Jessica was promoted to suites and events director in 2007.

Jessica oversees all suite sales, and her team is responsible for managing suite operations at Scott Stadium, Disharoon Park, and John Paul Jones Arena. Additionally, the suites, events, and stewardship staff is responsible for planning and implementing athletics events including the spring and fall social tours, sports reunions, sport-specific fundraisers, special celebrations, facility dedications, etc., as well as all efforts to steward VAF donors.

Jessica and her husband Justin have two children: Finley and Rory.

Email: jsf2y@virginia.edu

Jordan Bullock
Assistant Director of Suites, Events, and Stewardship

Jordan Bullock joined the Virginia Athletics Foundation in January of 2022. He assists with athletics events and all efforts to steward VAF donors. Additionally, he supports suite operations for Scott Stadium, Disharoon Park, and John Paul Jones Arena.

Prior to joining the VAF, Bullock served as the director of player relations for Virginia Football. In this role, he supported the program’s day-to-day operations and was responsible for student-athlete development, compliance, and community engagement initiatives.

A native of Mineral, Virginia, Bullock graduated from Old Dominion University – earning a Bachelor of Science in Business Administration in 2016 and a Master of Science in Education with a concentration in sports administration in 2018.

Email: jb6dw@virginia.edu

Lauren Cabrera
Receptionist

Lauren Cabrera joined the Virginia Athletics Foundation in October of 2021. She serves as a receptionist and is a member of the administrative support team, working with the front office staff. Lauren’s responsibilities include assisting with donor database management and administering the Car Dealer program.

Lauren graduated from James Madison University in 2019 with a degree in sports management. While a student, she worked for the sports marketing program at JMU and was a member of the club swim team. Originally from Fluvanna County, Lauren is a lifelong JSL swimmer at UVA facilities.

Email: rxx5xf@virginia.edu

Whitney Dooley
Gift Reporting and Accounting Manager

Whitney Dooley joined the Virginia Athletics Foundation in March 2022. In this role, she provides gift reporting internally and to the University, analytics, and database management. In addition, she is responsible for invoicing, accounts payable, and various other accounting functions.

A native of Roanoke, Va., Whitney earned her bachelor’s degree in history from the University of Virginia in 2011, her master’s in nonprofit management from Johns Hopkins University in 2018, and is currently completing a master’s in accounting at the University of North Carolina at Chapel Hill. Prior to joining the VAF, Whitney worked in annual giving and stewardship at the UVA Alumni Association and previously worked in development and marketing at the Thomas Jefferson Foundation, Inc.

Whitney lives in Crozet with her husband, Johnathon.

Email: wnp5k@virginia.edu

Jeff Ford
Associate Director

Jeff Ford joined the Virginia Athletics Foundation staff on December 5, 2016. He assists with the fundraising efforts for the Annual Fund and with major gift development. His territories include Richmond and Southwest Virginia, Massachusetts, Illinois and Tennessee.

Jeff joined the Foundation after 35 years in the hospitality industry. His experience includes almost 30 years heading up the group sales and service efforts at The Homestead Resort in Hot Springs, Va. and five years as Director of Sales and Marketing at Glade Springs Resort in Beckley, West Virginia.

Jeff and his wife Christie have four grown children, Jerry, Jailyn, Jordan, and Jonah.

Email: jf5am@virginia.edu

Lesley Hicks
Assistant Director of the Annual Fund

Lesley Hicks joined the Virginia Athletics Foundation in January of 2020. She previously served as the receptionist and is now a member of the Annual Fund team. As the assistant director, Lesley’s responsibilities include delivering support for the annual giving strategy, collaborating with internal business partners to develop benefit-related communications, and liaising with donors regarding member benefits.

Lesley graduated from the University of Virginia in 2002 with a bachelor’s degree in psychology from the College of Arts & Sciences. While a student at UVA, she was a member of the women’s club lacrosse team and the Chi Omega Fraternity.

She began her professional career at WorldStrides as an account manager. Lesley then spent 14+ years in the insurance industry. She worked at State Farm as an auto claims representative, claims training instructor, and claims training analyst.

Lesley is married to Joseph Hicks. The couple has one daughter, Sophie.

Email: ljs8g@virginia.edu

Tyler Hopper
Assistant Director

Tyler Hopper joined the Virginia Athletics Foundation in June of 2019. He works with leadership level donors in the Richmond, Roanoke, and Northern Virginia regions. In addition, Tyler assists the Annual Fund team with fundraising efforts, annual giving strategy, and prospecting. He also works closely with the rowing and squash programs.

A native of Birmingham, Ala., Tyler earned a bachelor’s degree in marketing and a master’s degree in sports business management from the University of Alabama. He also received a specialization in professional sales from the UA Sales Program during his time in Tuscaloosa. Before coming to Charlottesville, Tyler worked as a development assistant for the Deacon Club at Wake Forest University.

Email: th4de@virginia.edu

Courtney Johnson
Manager of Gift Accounting and Administration

Courtney Johnson joined the Virginia Athletics Foundation in May of 2018. As manager of gift accounting and administration, Courtney is responsible for recording and acknowledging donor gifts, database management and reporting, and providing support for VAF directors.

Courtney graduated from the University of Virginia with a B.A. in mathematics and has spent three years working as a ticket services associate in the Virginia Athletics Ticket Office.

Email: cej2c@virginia.edu

Kristen Keesee
Director of Marketing and Communications

Kristen Keesee joined the Virginia Athletics Foundation in August of 2021. In this role, she leads and manages the strategy across the Foundation’s digital and print communications.

Keesee comes to the VAF with an extensive career of leveraging communications strategies to create a meaningful impact. Prior to joining the VAF, Keesee was the associate director of advancement communications for the Darden School Foundation, where she oversaw marketing efforts, content strategy and messaging for Darden’s $400 million campaign — Powered by Purpose — to ensure innovative, professional and brand-aligned communications targeted to alumni, donors, and friends of the School. She also worked at a social impact marketing firm in Washington, D.C., where she partnered with more than 40 nonprofits and organizations to help them elevate their causes.

A native of Kennett Square, Pa., and Charlottesville, Va., Keesee earned degrees in international relations and journalism from Boston University.

Email: kk5nx@virginia.edu

Todd Kersey
Chief Operating Officer

Todd Kersey joined the Virginia Athletics Foundation in April of 2014 and leads internal operations. In this capacity, Todd works closely with Executive Director Dirk Katstra to help create and implement new strategies to achieve the Foundation’s short and long-range goals. Todd also manages functional areas including budgets, gift processing, suites and events, administration, and stewardship.

Todd graduated from the University of Virginia in 1988 with a degree in history. While a student at the University, he was a member of the JV basketball team. He also earned an Executive Masters of Business Administration from the College of William and Mary. His professional career has focused primarily on marketing, program development/ implementation, sales, and customer service.

After graduation, Todd worked as Vice President of Stick Five-0, the public relations firm for former UVA basketball standout and professional basketball Hall of Fame member Ralph Sampson. In this capacity, he served as business manager, planned and coordinated fundraising events, managed appearances, and was involved in sponsorship and contract negotiations. Following his time at Stick Five-0, Todd spent 24 years at WorldStrides (formerly Lakeland Tours) as director of several areas including marketing, account management, special events, sales, and other leadership roles.

Todd and his wife Cindy have two children, Grant and Madison.

Email: mtk3cz@virginia.edu

Kristie Kintner
Donor Services Coordinator

Kristie Kintner joined the Virginia Athletics Foundation staff in June of 2002. An integral part of the Foundation’s donor services program, she coordinates football and basketball parking and ticketing and serves as the liaison for individual game requests for tickets and parking. Additionally, she provides administrative support for the development team and assists with special events and donor stewardship.

Prior to joining the staff, Kintner and her husband, Nathan, moved to the Charlottesville area from Central Pennsylvania. She worked for two years as the executive assistant and CAD designer for Commonwealth Recreation, Inc., a local playground and skate park distributor. The couple has a son, Walker.

Email: kk8c@virginia.edu

Donna Mahan
Director of Financial Operations

Donna Mahan, CPA, joined the Foundation in January of 2008 and serves as the director of financial operations. She is responsible for all budgeting, accounting, and financial reporting activities consistent with applicable policies, procedures, standards, and regulations.

A native of Virginia Beach, Mahan moved to Charlottesville in 2000. She previously worked for seven years as an audit manager with the largest regional public accounting firm in Central Virginia. Prior to relocating to Charlottesville, she worked with a public accounting firm in Norfolk for eight years. She was voted by her peers as a Super CPA for five consecutive years as recognized by Virginia Business magazine. She is a graduate of Old Dominion University with a B.S. in business administration with a concentration in finance.

Donna and her husband have two sons.

Email: dm5mm@virginia.edu

Bill Maisannes
Database Manager/Business Analyst

Bill joined the Foundation team in March of 2022 as its database manager and business analyst. In this role, he is responsible for database management and analysis, gift processing and reporting, and collaborating with external vendors and units at UVA.

Bill moved to Charlottesville in 1984 and attended Tandem Friends School. He then graduated from Virginia Commonwealth University, majoring in philosophy with minors in religious studies and music. He began his advancement career in 2006 with the Office of Engagement, supporting UVA Clubs, Cavalier Travels, and Lifetime Learning. Since then, he has managed databases for The Thomas Jefferson Foundation (Monticello) and Greenwich Country Day School. Bill is a member of the Society for American Baseball Research (SABR).

Email: wem8x@virginia.edu

Joyce McKenney
Development Assistant

Joyce joined the Foundation in May of 2019. In her position as development assistant, she provides administrative, operational, and database support for the development and customer service-related activities of the Foundation.

A native of Salt Lake City, Joyce graduated from the University of Utah with a degree in communication. She worked in public broadcasting, including at PBS and WETA-TV Washington, D.C., for more than 20 years doing promotion, client services, and programming communications work. Prior to joining the Foundation staff, she was an assistant registrar with the City of Charlottesville’s Office of Voter Registration and Elections.

Joyce has two children, Ian and Claire.

Email: jm9mh@virginia.edu

Barry Parkhill
Associate Director of Athletics for Development

Barry Parkhill was appointed the associate director of athletics for development in 1998. He previously served dual roles as director of alumni development for the UVA Alumni Association and director of capital projects for athletics. Before that, he spent three years as associate director of regional development in UVA’s Office of Development.

Parkhill’s first association with the University began in the fall of 1969 when he enrolled as a scholarship basketball player. From 1970-73, he established himself as one of the greatest all-purpose guards in Atlantic Coast Conference history. He was named the ACC Basketball Player of the Year and ACC Athlete of the Year as a junior in 1972 after leading the conference in scoring. Virginia posted a 21-7 record that season and advanced to postseason play (NIT) for the second time in school history. Following his senior season, the two-time All-American was a first-round draft choice by both the Virginia Squires of the American Basketball Association and the Portland Trail Blazers of the National Basketball Association.

The second player in school history to have his jersey number (#40) retired, Parkhill earned his bachelor’s degree in education from the University of Virginia in 1973. He then played three seasons in the ABA, first with the Squires and later with the St. Louis Spirits. He returned to his alma mater in 1977 to serve as a graduate assistant coach under former head coach Terry Holland.

In the following years, Parkhill was the head basketball coach at The College of William and Mary (1984-87) and St. Michael’s College (1989-90). In between those two head coaching positions, he worked as a consultant with Blue Cross & Blue Shield Insurance Company. He served as an assistant coach at William and Mary from 1978-83 under his brother Bruce and at the Naval Academy from 1990-92

He and his wife, Pat, have a son, Chris, daughter and son-in-law, Jill and David Kavanagh, and 4 grandkids, Dylan, Michael, Treeki, and Andrew.

Email: blp5u@virginia.edu

Rob Schmalz
Associate Director

Rob brings 22 years of sales success, primarily in the financial services industry. Most recently he served as managing director for MKC Entertainment and was responsible for prospect qualification, fundraising, and project management. Rob is a 1990 University of Virginia graduate and 4-year letter winner in men’s lacrosse.

He now works with assigned donors in Virginia, primarily in Richmond and Charlottesville, initially working in the states of North Carolina, South Carolina, and Tennessee. In addition, he works closely with the men’s and women’s golf programs as his sport assignments.

Email: rgs2ub@virginia.edu

Heather Troudt
Associate Director

Heather Troudt joined the Virginia Athletics Foundation in September of 2002. She is responsible for fundraising efforts in Washington, D.C., and the Winchester, Tidewater, and Franklin areas of Virginia along with the states of Colorado, Nevada, Minnesota, and California.

She graduated in 1992 from the University of Nevada, Las Vegas. As an undergraduate, Troudt competed for four years on the swimming team and was a two-time captain. In 1990, she was named the Big West Conference Swimmer of the Year as she led UNLV to conference titles in both 1990 and 1991.

She worked for the UNLV Athletic Department for eight years as a business office specialist and human resource coordinator. From 2000 until her arrival in Charlottesville in 2002, Troudt worked as the assistant director of development for the University of Nevada-Reno.

Email: hlt2u@virginia.edu

Emily Wayland
Director of the Annual Fund

Emily Wayland joined the Virginia Athletics Foundation in February of 2019. As director of the annual fund, she oversees the Annual Fund Team, including member benefits.

A native of Raleigh, N.C., Emily earned her B.A. in mathematics with a second major in psychology from the University of North Carolina at Chapel Hill in 2017 and earned her M.A. in Sport Administration from UNC in May of 2019. Before coming to the VAF, Emily was a graduate assistant with The Rams Club where she assisted with ticketing and donor engagement.

Email: emw6jr@Virginia.edu

Ryan Weigand
Associate Director

Ryan Weigand joined the Virginia Athletics Foundation in October of 2019 and works with donors in the Roanoke, Richmond, Atlanta, and Florida regions. In addition, he works closely with the track and field and cross country, women’s soccer, and wrestling programs.

Weigand graduated from the University of Virginia in 2008 with a degree in psychology from the College of Arts and Sciences. While on Grounds, he was a member of the football program as a punter and two-year letter winner, earning second team All-ACC honors after his senior season. He is excited to return home to Charlottesville and give back to the University that has given him so much.

His professional career has been committed to the fundraising side of intercollegiate athletics. Over the past nine years, he has worked at Michigan State, Northern Arizona, and Long Beach State in various capacities with experience ranging from annual fund to major gifts. He is passionate about building and maintaining relationships, as they are the key to transforming lives for the young people we serve.

He is married to Darcie, also a former track and field student-athlete at Long Beach State. They have two sons, Jameson and Sullivan.

Email: rpw7a@Virginia.edu