The Virginia Athletics Foundation staff is eager to assist our members and are grateful for their loyalty and generosity in support of Virginia Athletics and its 27 sports programs. The responsibilities of each member of our team vary greatly as we work to accomplish our mission of providing UVA student-athletes the opportunity to achieve academic and athletic excellence.

Dirk Katstra
Executive Director

Dirk Katstra was named the executive director of the Virginia Athletics Foundation in 1996 after serving for four years as director of annual giving for the Foundation. Additionally, as Senior Associate Athletics Director for the athletics department his primary area of responsibility is the supervision of the men’s and women’s tennis programs and men’s and women’s swimming and diving programs.

Katstra, from Stilwell, Kan., is a 1991 graduate of UVA with a degree in sports management. A member of the Cavalier basketball team from 1987 to 1991, Katstra played on three NCAA Tournament teams at Virginia and was a senior captain on the 1990-91 squad. The Cavaliers advanced to the finals of the 1989 NCAA Southeast Regional Tournament against Michigan during Katstra’s sophomore season.
Before joining the Virginia Athletics Foundation staff in 1992, Katstra served an internship with the athletics department’s promotions and marketing office, and had administrative responsibilities with the men’s basketball program.

Katstra is married to the former Michelle Massie of Charlottesville. The couple has two sons, Austin and Ryan and a daughter, Ryleigh. Katstra’s father, the late Richard Katstra, lettered as a member of the UVA basketball team in 1963 and 1964.


Jessica French Armistead
Suites and Events Director

Jessica earned a bachelor’s degree in English from the University of Virginia in 2003. As an undergraduate student, she worked in the football office and following graduation, joined the VAF staff as a special events intern. In 2004, she assumed the role of special events assistant and a year later became the special events coordinator. Jessica was promoted to suites and events director in 2007.

Jessica oversees all suite sales and her team is responsible for managing suite operations at Scott Stadium, Davenport Field and the John Paul Jones Arena. Additionally, the suites and events staff is responsible for planning and implementing athletics events including the spring and fall social tours, sports reunions, sport-specific fundraisers, special celebrations, facility dedications, etc.

Jessica and her husband Justin have two children: Finley and Rory.


Lauren Cabrera

Lauren Cabrera joined the Virginia Athletics Foundation in October 2021. She serves as a receptionist and is a member of the administrative support team, working with the front office staff. Lauren’s responsibilities include assisting with donor database management and administering the Car Dealer program.

Lauren graduated from James Madison University in 2019 with a degree in Sports Management. While a student she worked for the sports marketing program at JMU and was a member of the club swim team. Originally from Fluvanna County, Lauren is a lifelong JSL swimmer at UVA facilities.


Lo Davis
Associate Director

Lo Davis joined the Virginia Athletics Foundation in January 2010 and works with donors in the Lynchburg, Martinsville, Danville, Fredericksburg and Northern Virginia areas of the state. He also works with Washington, D.C. area donors and those in the states of Texas, Michigan, Arizona and Maryland. In addition, he works closely with baseball, football and women’s basketball.

Davis graduated from UVA in 1991 with a degree in Rhetoric and Communications. While a student at the University, he was a member of the baseball team for two years and participated in JV basketball. His professional career has been focused primarily in sales, marketing and client services. He was owner and operator of Five Star Industrial and Business Supply in Charlottesville from 2003 to 2009.

Prior to returning to Charlottesville, he worked for nine years as Vice President of Catch 84 Inc., the marketing arm for former UVA football standout and Detroit Lions All-Pro Wide Receiver, Herman Moore, and other professional athletes in Detroit. In this capacity, he served as business manager, handled appearances, marketing events and contract negotiations.

Lo and his wife Sandra have two children: Eric and Nia. Lo also has a daughter Olivia who resides in Cape Coral, Florida.


Jeff Ford
Associate Director

Jeff Ford joined the Virginia Athletics Foundation staff on December 5, 2016. He assists with the fundraising efforts for the Annual Fund and with major gift development. His territories include Richmond and Southwest Virginia, Massachusetts, Illinois and Tennessee.

Jeff joins the Foundation after 35 years in the hospitality industry. His experience includes almost 30 years heading up the group sales and service efforts at The Homestead Resort in Hot Springs, Virginia and five years as Director of Sales and Marketing at Glade Springs Resort in Beckley, West Virginia.

Jeff and his wife Christie have 4 grown children Jerry, Jailyn, Jordan and Jonah.


Lesley Hicks

Lesley Hicks joined the Virginia Athletics Foundation in January 2020. She serves as a receptionist and is a member of the administrative support team, working with the front office staff. Lesley’s responsibilities include assisting with donor database management and administering the Car Dealer program.

Lesley graduated from the University of Virginia in 2002 with a bachelor’s degree in Psychology from the College of Arts & Sciences. While a student at UVA, she was a member of the women’s club lacrosse team and the Chi Omega Fraternity.

She began her professional career at WorldStrides as an account manager. Lesley then spent 14+ years in the insurance industry. She worked at State Farm as an auto claims representative, claims training instructor, and claims training analyst.

Lesley is married to Joseph Hicks. The couple has one daughter, Sophie.


Tyler Hopper
Assistant Director of Annual Giving Programs

Tyler Hopper joined the Virginia Athletics Foundation in June of 2019. He supports the Annual Fund team with fundraising efforts, annual giving strategy, social media, and prospecting. In addition, Tyler works closely with the Rowing and Squash programs.

A native of Birmingham, AL, Tyler earned a bachelor’s degree in Marketing and a master’s degree in Sports Business Management from the University of Alabama. He also received a specialization in professional sales from the UA Sales Program during his time in Tuscaloosa. Before coming to Charlottesville, Tyler worked as a Development Assistant for the Deacon Club at Wake Forest University.


Courtney Johnson
Gift Processor and Administrative Assistant

Courtney Johnson joined the Virginia Athletics Foundation in May of 2018. As gift processor and administrative assistant, Courtney is responsible for recording and acknowledging donor gifts, database management and reporting, and providing support for VAF directors.

Courtney graduated from UVA with a B.A. in mathematics and has spent three years working as a ticket services associate in the Virginia Athletics Ticket Office.


Kristen Keesee
Director of Marketing and Communications

Kristen Keesee joined the Virginia Athletics Foundation in August 2021. In this role, she leads and manages the strategy across the Foundation’s digital and print communications.

Keesee comes to the VAF with an extensive career of leveraging communications strategies to create a meaningful impact. Prior to joining the VAF, Keesee was the associate director of advancement communications for the Darden School Foundation, where she oversaw marketing efforts, content strategy and messaging for Darden’s $400 million campaign — Powered by Purpose — to ensure innovative, professional and brand-aligned communications targeted to alumni, donors and friends of the School. She also worked at a social impact marketing firm in Washington, DC, where she partnered with more than 40 nonprofits and organizations to help them elevate their causes.

A native of Kennett Square, PA, and Charlottesville, VA, Keesee earned degrees in international relations and journalism from Boston University.


Todd Kersey
Chief Operating Officer

Todd Kersey joined the Virginia Athletics Foundation in April 2014 and leads internal operations. In this capacity, Todd works closely with Executive Director Dirk Katstra to help create and implement new strategies to achieve the Foundation’s short and long-range goals. Todd also manages functional areas including budgets, gift processing, suites and events, administration and stewardship.

Todd graduated from UVA in 1988 with a degree in History. While a student at the University, he was a member of the JV basketball team. He also earned an Executive Masters of Business Administration from the College of William and Mary. His professional career has focused primarily on marketing, program development/ implementation, sales and customer service.

After graduation, Todd worked as Vice President of Stick Five-0, the public relations firm for former UVA basketball standout and professional basketball Hall of Fame member Ralph Sampson. In this capacity, he served as business manager, planned and coordinated fundraising events, managed appearances and was involved in sponsorship and contract negotiations. Following his time at Stick Five-0, Todd spent 24 years at WorldStrides (formerly Lakeland Tours) as Director of several areas including marketing, account management, special events, sales and other leadership roles.

Todd and his wife Cindy have two children: Grant and Madison.


Kristie Kintner
Donor Services Coordinator

Kristie Kintner joined the Virginia Athletics Foundation staff in June of 2002. An integral part of the Foundation’s donor services program, she coordinates football and basketball parking and ticketing and serves as the liaison for individual game requests for tickets and parking. Additionally, she provides administrative support for the development team and assists with special events and donor stewardship.

Prior to joining the staff, Kintner and her husband, Nathan, moved to the Charlottesville area from Central Pennsylvania. She worked for two years as the executive assistant and CAD designer for Commonwealth Recreation, Inc., a local playground and skate park distributor. The couple has a son, Walker.


Donna Mahan
Director of Financial Operations

Donna Mahan, CPA, joined the Foundation in January 2008 and serves as the Director of Financial Operations. She is responsible for all budgeting, accounting, and financial reporting activities consistent with applicable policies, procedures, standards, and regulations.

A native of Virginia Beach, Mahan moved to Charlottesville in 2000. She previously worked for seven years as an audit manager with the largest regional public accounting firm in Central Virginia. Prior to relocating to Charlottesville, she worked with a public accounting firm in Norfolk for eight years. She was voted by her peers as a Super CPA for five consecutive years as recognized by Virginia Business magazine. She is a graduate of Old Dominion University with a B.S. in Business Administration with a concentration in Finance.

Donna and her husband have two sons.


Joyce McKenney
Development Assistant

Joyce joined the Foundation in May 2019. In her position as Development Assistant she provides administrative, operational, and database support for the development and customer service-related activities of the Foundation.

A native of Salt Lake City, Joyce graduated from the University of Utah with a degree in Communication. She worked in public broadcasting, including at PBS and WETA-TV Washington, DC, for more than 20 years doing promotion, client services, and programming communications work. Prior to joining the Foundation staff, she was an Assistant Registrar with the City of Charlottesville’s Office of Voter Registration and Elections.

Joyce has two children, Ian and Claire.


Barry Parkhill
Associate Director of Athletics for Development

Barry Parkhill was appointed the associate director of athletics for development in 1998. He previously served dual roles as director of alumni development for the UVA Alumni Association and director of capital projects for athletics. Before that, he spent three years as associate director of regional development in UVA’s Office of Development.

Parkhill’s first association with the University began in the fall of 1969 when he enrolled as a scholarship basketball player. From 1970-73, he established himself as one of the greatest all-purpose guards in Atlantic Coast Conference history. He was named the ACC Basketball Player of the Year and ACC Athlete of the Year as a junior in 1972 after leading the conference in scoring. Virginia posted a 21-7 record that season and advanced to postseason play (NIT) for the second time in school history. Following his senior season, the two-time All-American was a first-round draft choice by both the Virginia Squires of the American Basketball Association and the Portland Trail Blazers of the National Basketball Association.

The second player in school history to have his jersey number (#40) retired, Parkhill earned his bachelor’s degree in education from UVA in 1973. He then played three seasons in the ABA, first with the Squires and later with the St. Louis Spirits. He returned to his alma mater in 1977 to serve as a graduate assistant coach under former head coach Terry Holland.

In the following years, Parkhill was the head basketball coach at The College of William and Mary (1984-87) and St. Michael’s College (1989-90). In between those two head coaching positions, he worked as a consultant with Blue Cross & Blue Shield Insurance Company. He served as an assistant coach at William and Mary from 1978-83 under his brother Bruce and at the Naval Academy from 1990-92

He and his wife, Pat, have a son, Chris, daughter and son-in-law, Jill and David Kavanagh and 4 grandkids, Dylan, Michael, Treeki and Andrew.


Rob Schmalz
Associate Director

Rob brings 22 years of sales success, primarily in the financial services industry. Most recently he served as managing director for MKC Entertainment and was responsible for prospect qualification, fundraising and project management. Rob is a 1990 UVA graduate and 4-year letter winner in men’s lacrosse.

He will work with assigned donors in Virginia, primarily in Richmond and Charlottesville; and initially in the states of North Carolina, South Carolina and Tennessee. In addition, he will work closely with the men’s and women’s golf programs as his sport assignments.


Heather Troudt
Associate Director

Heather Troudt joined the Virginia Athletics Foundation in September 2002. She is responsible for fund-raising efforts in Washington, D.C., and the Winchester, Tidewater, and Franklin areas of Virginia along with the states of Colorado, Nevada, Minnesota and California.

She graduated in 1992 from the University of Nevada-Las Vegas. As an undergraduate, Troudt competed for four years on the swimming team and was a two-time captain. In 1990, she was named the Big West Conference Swimmer of the Year as she led UNLV to conference titles in both 1990 and 1991.

She worked for the UNLV Athletic Department for eight years as a business office specialist and human resource coordinator. From 2000 until her arrival in Charlottesville in 2002, Troudt worked as the Assistant Director of Development for the University of Nevada-Reno.


Emily Wayland
Director of the Annual Fund

Emily Wayland joined the Virginia Athletics Foundation in February of 2019. As Director of the Annual Fund, she oversees the Annual Fund Team including member benefits.

A native of Raleigh, N.C., Emily earned her B.A. in Mathematics with a second major in Psychology from the University of North Carolina at Chapel Hill in 2017 and earned her M.A. in Sport Administration from UNC in May of 2019. Before coming to the VAF, Emily was a graduate assistant with The Rams Club where she assisted with ticketing and donor engagement.


Ryan Weigand
Associate Director

Ryan Weigand joined the Virginia Athletics Foundation in October 2019 and works with donors in the Roanoke, Richmond, Atlanta and Florida regions. In addition, he works closely with the track and field and cross country, women’s soccer and wrestling programs.

Weigand graduated from UVA in ‘08 with a degree in psychology from the College of Arts and Sciences. While on Grounds, he was a member of the football program as a punter and two-year letter winner, earning 2nd team All-ACC honors after his senior season. He is excited to return home to Charlottesville and give back to the University that has given him so much.

His professional career has been committed to the fundraising side of intercollegiate athletics. Over the past nine years he has worked at Michigan State, Northern Arizona and Long Beach State in various capacities with experience ranging from annual fund to major gifts. He is passionate about building and maintaining relationships, as they are the key to transforming lives for the young people we serve.

He is married to Darcie, also a former Track and Field student-athlete at Long Beach State. They have two sons Jameson, three and Sullivan, one.