STAFF DIRECTORY

The Virginia Athletics Foundation staff is eager to assist our members and are grateful for their loyalty and generosity in support of Virginia Athletics and its 27 sports programs. The responsibilities of each member of our team vary greatly as we work to accomplish our mission of providing UVA student-athletes the opportunity to achieve academic and athletic excellence.

Dirk Katstra
Executive Director

Dirk Katstra was named the executive director of the Virginia Athletics Foundation in 1996 after serving for four years as director of annual giving for the Foundation. Additionally, as Senior Associate Athletics Director for the athletics department his primary area of responsibility is the supervision of the men’s and women’s swimming and diving programs and their head coach.

Katstra, from Stilwell, Kan., is a 1991 graduate of UVA with a degree in sports management. A member of the Cavalier basketball team from 1987 to 1991, Katstra played on three NCAA Tournament teams at Virginia and was a senior captain on the 1990-91 squad. The Cavaliers advanced to the finals of the 1989 NCAA Southeast Regional Tournament against Michigan during Katstra’s sophomore season.
Before joining the Virginia Athletics Foundation staff in 1992, Katstra served an internship with the athletics department’s promotions and marketing office, and had administrative responsibilities with the men’s basketball program.

Katstra is married to the former Michelle Massie of Charlottesville. The couple has two sons, Austin and Ryan and a daughter, Ryleigh. Katstra’s father, the late Richard Katstra, lettered as a member of the UVA basketball team in 1963 and 1964.

Email:  dpk4f@virginia.edu

Jessica French Armistead
Suites and Events Director

Jessica earned a bachelor’s degree in English from the University of Virginia in 2003. As an undergraduate student, she worked in the football office and following graduation, joined the VAF staff as a special events intern. In 2004, she assumed the role of special events assistant and a year later became the special events coordinator. Jessica was promoted to suites and events director in 2007.

Jessica oversees all suite sales and her team is responsible for managing suite operations at Scott Stadium, Davenport Field and the John Paul Jones Arena. Additionally, the suites and events staff is responsible for planning and implementing athletics events including the spring and fall social tours, sports reunions, sport-specific fundraisers, special celebrations, facility dedications, etc.

Jessica and her husband Justin have two children: Finley and Rory.

Email: jsf2y@virginia.edu

Laura Briedis
Administrative Assistant

Laura Briedis joined the Virginia Athletics Foundation staff on January 3, 2018 as an administrative assistant. She serves as receptionist and is a member of the administrative support team. Laura assists with donor database management and donor gift processing, administers the Car Dealer program, and is responsible for the copyediting of invitations, flyers, Annual Campaign materials and the Cavalier Corner.

Laura comes to VAF after spending a year working as an administrative assistant for two partners in the accounting firm Plante Moran in Columbus, Ohio. Prior to her time in Columbus, Laura spent four years in the Avita Health System in Galion, Ohio. During her time at Avita she served in multiple capacities, which ranged from being an administrative assistant for the administrative and medical staff services departments to being a medical receptionist for a seven-doctor orthopedic practice.

A native of Bucyrus, Ohio, Laura graduated from Cedarville University in 2006 with a bachelor of arts degree in religious studies. She and her husband, Vincent, reside in Ruckersville, Va. Vincent works in UVA’s athletics media relations department as the primary contact for football and men’s lacrosse.

Email: leb8t@virginia.edu

Lo Davis
Associate Director

Lo Davis joined the Virginia Athletics Foundation in January 2010 and works with donors in the Lynchburg, Martinsville, Danville, Fredericksburg and Northern Virginia areas of the state. He also works with Washington, D.C. area donors and those in the states of Texas, Michigan, Arizona and Maryland. In addition, he works closely with baseball, football and women’s basketball.

Davis graduated from UVA in 1991 with a degree in Rhetoric and Communications. While a student at the University, he was a member of the baseball team for two years and participated in JV basketball. His professional career has been focused primarily in sales, marketing and client services. He was owner and operator of Five Star Industrial and Business Supply in Charlottesville from 2003 to 2009.

Prior to returning to Charlottesville, he worked for nine years as Vice President of Catch 84 Inc., the marketing arm for former UVA football standout and Detroit Lions All-Pro Wide Receiver, Herman Moore, and other professional athletes in Detroit. In this capacity, he served as business manager, handled appearances, marketing events and contract negotiations.

Lo and his wife Sandra have two children: Eric and Nia. Lo also has a daughter Olivia who resides in Cape Coral, Florida.

Email: led2h@virginia.edu

Jeff Ford
Associate Director

Jeff Ford joined the Virginia Athletics Foundation staff on December 5, 2016. He assists with the fundraising efforts for the Annual Fund and with major gift development. His territories include Richmond and Southwest Virginia, Massachusetts, Illinois and Tennessee.

Jeff joins the Foundation after 35 years in the hospitality industry. His experience includes almost 30 years heading up the group sales and service efforts at The Homestead Resort in Hot Springs, Virginia and five years as Director of Sales and Marketing at Glade Springs Resort in Beckley, West Virginia.

Jeff and his wife Christie have 4 grown children Jerry, Jailyn, Jordan and Jonah.

Email: jf5am@virginia.edu

Jim Harshaw
Associate Director

Jim Harshaw joined the Foundation in August 2012 and works with donors in Richmond and Roanoke, Va. and out-of-state areas including Florida, Georgia, western Pennsylvania and Ohio. In addition, he works closely with the wrestling, rowing, track and field and cross country programs.

A native of Cranberry Township, PA (north of Pittsburgh), Jim received his B.S. in Environmental Science and Master of Teaching in Secondary Science from the University of Virginia in 1999 and was an All-American wrestler and three-time ACC Champion. Jim founded Riot Sports Marketing, which is a consulting firm specializing in marketing, fund-raising and communications for small businesses, non-profit organizations and athletic organizations. He also served as executive director of the Cavalier Wrestling Club for 8 years. He was an assistant wrestling coach at Virginia (2000-2002) before taking the head wrestling coach position at Slippery Rock University in Pennsylvania (2002-2004).

Jim and his wife Allison have four children: Jesse, Wyatt, Elliana and Isla.

Email: Jlh6x@virginia.edu

Tyler Hopper
Assistant Director of Annual Giving Programs

Tyler Hopper joined the Virginia Athletics Foundation in June of 2019. He supports the Annual Fund team with fundraising efforts, annual giving strategy and prospecting.

A native of Birmingham, AL, Tyler earned a bachelor’s degree in Marketing and a master’s degree in Sports Business Management from the University of Alabama. He also received a specialization in professional sales from the UA Sales Program during his time in Tuscaloosa. Before coming to Charlottesville, Tyler worked as a Development Assistant for the Deacon Club at Wake Forest University.

Email: th4de@virginia.edu

Courtney Johnson
Gift Processor and Administrative Assistant

Courtney Johnson joined the Virginia Athletics Foundation in May of 2018. As gift processor and administrative assistant, Courtney is responsible for recording and acknowledging donor gifts, database management and reporting, and providing support for VAF directors.

Courtney graduated from UVA with a B.A. in mathematics and has spent three years working as a ticket services associate in the Virginia Athletics Ticket Office.

Email: cej2c@virginia.edu

Todd Kersey
Chief Operating Officer

Todd Kersey joined the Virginia Athletics Foundation in April 2014 and leads internal operations. In this capacity, Todd works closely with Executive Director Dirk Katstra to help create and implement new strategies to achieve the Foundation’s short and long-range goals. Todd also manages functional areas including budgets, gift processing, suites and events, administration and stewardship.

Todd graduated from UVA in 1988 with a degree in History. While a student at the University, he was a member of the JV basketball team. He also earned an Executive Masters of Business Administration from the College of William and Mary. His professional career has focused primarily on marketing, program development/ implementation, sales and customer service.

After graduation, Todd worked as Vice President of Stick Five-0, the public relations firm for former UVA basketball standout and professional basketball Hall of Fame member Ralph Sampson. In this capacity, he served as business manager, planned and coordinated fundraising events, managed appearances and was involved in sponsorship and contract negotiations. Following his time at Stick Five-0, Todd spent 24 years at WorldStrides (formerly Lakeland Tours) as Director of several areas including marketing, account management, special events, sales and other leadership roles.

Todd and his wife Cindy have two children: Grant and Madison.

Email: mtk3cz@virginia.edu

Kristie Kintner
Donor Services Coordinator

Kristie Kintner joined the Virginia Athletics Foundation staff in June of 2002. An integral part of the Foundation’s donor services program, she coordinates football and basketball parking and ticketing and serves as the liaison for individual game requests for tickets and parking. Additionally, she provides administrative support for the development team and assists with special events and donor stewardship.

Prior to joining the staff, Kintner and her husband, Nathan, moved to the Charlottesville area from Central Pennsylvania. She worked for two years as the executive assistant and CAD designer for Commonwealth Recreation, Inc., a local playground and skate park distributor. The couple has a son, Walker.

Email: kk8c@virginia.edu

Donna Mahan
Director of Financial Operations

Donna Mahan, CPA, joined the Foundation in January 2008 and serves as the Director of Financial Operations. She is responsible for all budgeting, accounting, and financial reporting activities consistent with applicable policies, procedures, standards, and regulations.

A native of Virginia Beach, Mahan moved to Charlottesville in 2000. She previously worked for seven years as an audit manager with the largest regional public accounting firm in Central Virginia. Prior to relocating to Charlottesville, she worked with a public accounting firm in Norfolk for eight years. She was voted by her peers as a Super CPA for five consecutive years as recognized by Virginia Business magazine. She is a graduate of Old Dominion University with a B.S. in Business Administration with a concentration in Finance.

Donna and her husband have two sons.

Email: dm5mm@virginia.edu

Molly Mathews
Director of Marketing and Communications

Molly Mathews joined the Virginia Athletics Foundation in January of 2019. As Director of Marketing and Communications, she leads the multi-channel marketing and communication efforts across the VAF. In addition to overseeing brand and marketing strategy, she supports the Directors, Stewardship, Annual Fund and Suites & Events teams in their efforts to communicate with donors and prospects.

Originally from New Jersey, Molly graduated from UVA in 2003 with a B.A. in History and Art History. Following several years working at art galleries in Washington, D.C., she studied marketing and nonprofit management at Columbia University, earning her M.A. in Arts Administration. She moved to Charlottesville in 2015, joining the Alumni Interest Groups department at the UVA Alumni Association where she ran the marketing and events for over 40 alumni led organizations.

Molly and her husband Brendan (’03) have one daughter, Genevieve.

Email: mss3v@virginia.edu

Kim McKean
Director of Administrative Operations

Kim McKean joined the Virginia Athletics Foundation in May 2014. She serves as assistant to the Executive Director and liaison for the Board of Trustees. McKean is involved in various special projects for the Foundation, oversees VAF data management, manages the administrative and gift accounting support teams, and coordinates the intern program and orientation of new staff.

She graduated from UVA in 1991 with a degree in sociology. She spent the last four years in administrative and gift accounting roles with the Foundation and 20 years of operations experience from Ronald McDonald House Charities of Charlottesville.

Kim and her husband Tom have three children—Ryan, Reed, and Decker.

Email: kaj7c@virginia.edu

Joyce McKenney
Development Assistant

Joyce joined the Foundation in May 2019. In her position as Development Assistant she provides administrative, operational, and database support for the development and customer service-related activities of the Foundation.

A native of Salt Lake City, Joyce graduated from the University of Utah with a degree in Communication. She worked in public broadcasting, including at PBS and WETA-TV Washington, DC, for more than 20 years doing promotion, client services, and programming communications work. Prior to joining the Foundation staff, she was an Assistant Registrar with the City of Charlottesville’s Office of Voter Registration and Elections.

Joyce has two children, Ian and Claire.

Email: jm9mh@virginia.edu

Barry Parkhill
Associate Director of Athletics for Development

Barry Parkhill was appointed the associate director of athletics for development in 1998. He previously served dual roles as director of alumni development for the UVA Alumni Association and director of capital projects for athletics. Before that, he spent three years as associate director of regional development in UVA’s Office of Development.

Parkhill’s first association with the University began in the fall of 1969 when he enrolled as a scholarship basketball player. From 1970-73, he established himself as one of the greatest all-purpose guards in Atlantic Coast Conference history. He was named the ACC Basketball Player of the Year and ACC Athlete of the Year as a junior in 1972 after leading the conference in scoring. Virginia posted a 21-7 record that season and advanced to postseason play (NIT) for the second time in school history. Following his senior season, the two-time All-American was a first-round draft choice by both the Virginia Squires of the American Basketball Association and the Portland Trail Blazers of the National Basketball Association.

The second player in school history to have his jersey number (#40) retired, Parkhill earned his bachelor’s degree in education from UVA in 1973. He then played three seasons in the ABA, first with the Squires and later with the St. Louis Spirits. He returned to his alma mater in 1977 to serve as a graduate assistant coach under former head coach Terry Holland.

In the following years, Parkhill was the head basketball coach at The College of William and Mary (1984-87) and St. Michael’s College (1989-90). In between those two head coaching positions, he worked as a consultant with Blue Cross & Blue Shield Insurance Company. He served as an assistant coach at William and Mary from 1978-83 under his brother Bruce and at the Naval Academy from 1990-92

He and his wife, Pat, have a son, Chris, daughter and son-in-law, Jill and David Kavanagh and 4 grandkids, Dylan, Michael, Treeki and Andrew.

Email: blp5u@virginia.edu

Abby Roberts
Stewardship Coordinator

Abby Roberts joined the VAF staff in October of 2018. As Stewardship Coordinator, she leads the effort to steward all VAF donors from concept to execution. Throughout this process, she coordinates every part of the creative process including planning, implementation, research and measurement. She also works with VAF directors, the Suites and Events team and the management team to implement impactful stewardships initiatives.

A native of Yorktown, Va., Abby earned a bachelor’s degree in public relations in 2015 and a master’s degree in sport management in 2017 both from West Virginia University. She spent the last year and a half with the Hilltopper Athletic Foundation at Western Kentucky University as the Assistant Director of Donor Relations. Prior to WKU, Abby spent four years at the WVU Alumni Association as a Graduate Assistant and Intern. She founded the WVU Student Alumni Association.

Email: ar2ft@virginia.edu

Rob Schmalz
Associate Director

Rob brings 22 years of sales success, primarily in the financial services industry. Most recently he served as managing director for MKC Entertainment and was responsible for prospect qualification, fundraising and project management. Rob is a 1990 UVA graduate and 4-year letter winner in men’s lacrosse.

He will work with assigned donors in Virginia, primarily in Richmond and Charlottesville; and initially in the states of North Carolina, South Carolina and Tennessee. In addition, he will work closely with the men’s and women’s golf programs as his sport assignments.

Email: rgs2ub@virginia.edu

Denny Smythe
Suites and Events Assistant Director

Denny earned a bachelor’s degree in Media Studies and American Studies from the University of Virginia in May of 2018. As an undergraduate student, she worked with the Marketing and Promotions Department in Men’s and Women’s Soccer, Football, Men’s Basketball, and Men’s Lacrosse. She also worked with Wahoo Central, the social media marketing team to promote the Athletics Department. Following graduation, Denny moved to Charlotte, NC to work for the Carolina Panthers with the Hospitality and Fan Engagement team as an intern.

Denny joined the Virginia Athletics Foundation in March of 2019. Denny assists in managing suite operations at Scott Stadium, Davenport Field, and the John Paul Jones Arena. She assists in planning and implementing athletics events in addition to spring and fall social tours, sports reunions, sport-specific fundraisers, master-plan fundraisers, special celebrations, facility dedications, and more.

Email: dms2gz@virginia.edu

Morgan Stearns
Assistant Director of Annual Giving Programs

Morgan Stearns joined the VAF staff in June of 2018 as an Annual Giving Assistant after interning with the foundation for the two months prior. Morgan supports the staff in their fundraising efforts, with a specific focus on Virginia’s young alumni, student athlete alumni (Cavaliers for Life), and social media strategy. She earned her B.A. in Media Studies from the University of Virginia in 2017. Morgan was the goalkeeper for the women’s soccer team at Virginia when they clinched two Final Four appearances and played for a National Championship. She served as captain in her fourth year. Prior to returning to Charlottesville, Morgan played soccer professionally in Sweden and in Norway.

Morgan, the eldest of four, is a third-generation legacy of Virginia Athletics. Her grandfather, Ray, lettered in lacrosse from 1955-1959 and her father, Chris, lettered in football from 1987-1991. Her mother, Laurel, also attended UVA.

Email: mls9ne@virginia.edu

Heather Troudt
Associate Director

Heather Troudt joined the Virginia Athletics Foundation in September 2002. She is responsible for fund-raising efforts in Washington, D.C., and the Winchester, Tidewater, and Franklin areas of Virginia along with the states of Colorado, Nevada, Minnesota and California.

She graduated in 1992 from the University of Nevada-Las Vegas. As an undergraduate, Troudt competed for four years on the swimming team and was a two-time captain. In 1990, she was named the Big West Conference Swimmer of the Year as she led UNLV to conference titles in both 1990 and 1991

She worked for the UNLV Athletic Department for eight years as a business office specialist and human resource coordinator. From 2000 until her arrival in Charlottesville in 2002, Troudt worked as the Assistant Director of Development for the University of Nevada-Reno.

Email: hlt2u@virginia.edu

Emily Wayland
Assistant Director of Priority Seating and Parking

Emily Wayland joined the Virginia Athletics Foundation in February of 2019. As Assistant Director of Priority Seating and Parking, she is part of the Annual Fund Team with a primary focus on member benefits.

A native of Raleigh, N.C., Emily earned her B.A. in Mathematics with a second major in Psychology from the University of North Carolina at Chapel Hill in 2017 and will earn her M.A. in Sport Administration from UNC in May of 2019. Before coming to the VAF, Emily was a graduate assistant with The Rams Club where she assisted with ticketing and donor engagement.

Email: emw6jr@Virginia.edu

JoAnn Willis
Gift and Accounting Manager

JoAnn Willis returned to the Virginia Athletics Foundation in June 2011, having been part of the VAF team from 1992-1998. She is responsible for gift accounting and reporting. Her responsibilities include gift reporting, matching gift submittals, statements, acknowledgements and receipts. In addition to these duties, JoAnn also produces the monthly gift reports that track all fund raising progress.

Willis is a 1990 graduate of the University of Mary Washington. She and her husband Scott have four children—Zac, Rachel, Jacob and Matthew.

Email: jw3r@Virginia.edu